Verizon Up

THE SITUATION:
In 2017, Verizon launched its very first rewards program for one simple reason: to thank its customers. But with Verizon Up, you don’t just get rewarded, you get stuff you actually want: everyday perks, discounts on go-to brands and apparel—even exclusive, once-in-a-lifetime experiences. To get the word out, we needed to not only educate our customers about the new program but to entice them as well.

Because after all, these are rewards you really, really want.

THE RESULTS:
Enrollment goal of 10M exceeded
Record setting member engagement and redemption