BOPO

THE SITUATION:
As the nation’s leading tech and telecom provider, Verizon has the power to steer the $29 billion phone accessory industry in a more sustainable direction by selling fewer plastic cases and more eco-friendly ones.

THE APPROACH:
To help drive awareness of our “better for the planet” eco-friendly accessories, we reinvented the classic marketing promotion BOGO (Buy One. Get One.) by turning it into BOPO (Buy One. Plant One.), an initiative that plants one real tree for every Verizon eco-friendly accessory sold. We also set a big goal: one million trees.
To demonstrate that we were dreaming big, we planted one million tree emojis on social media, with a simple call to action: BOPO.

THE RESULTS:
Eco-friendly case sales increase of 28%