The Met Unframed

SITUATION:
Due to COVID-19, The Metropolitan Museum of Art in New York City had to close its doors to the public for the first time in over 100 years. At the same time, Verizon was rolling out our 5G network, a transformative technology. But unless you’ve tried 5G yourself, it’s tough to get a sense of how groundbreaking it really is.

STRATEGIC IDEA:
Art is essential to create connections and strengthen community and in a moment of isolation, The Met Unframed allowed people to experience art and build virtual connections with the power of 5G technology.