I’m an award-winning creative strategic leader with 20 years of experience guiding teams to excellence on both the advertising agency and client (in-house) side. I direct the development of insight-fueled, innovative B2C and B2B creative experiences that drive blue-chip brand success.

 

I’ve held global creative leadership roles at agencies such as Ogilvy, VML/Y&R, and Siegel & Gale, where I created award-winning integrated campaigns and built brands for BMW, Conde Nast, IBM, Coca-Cola, British Airways, and Colgate Palmolive among many others.

 

Over the last 6 years, I've led in-house creative strategy and execution for both Verizon and American Express. Staying connected to culture and leveraging meaningful insights at Verizon resulted in highly effective creative work including integrated campaign launches, social activations, influencer partnerships, and innovative AR/VR efforts—ultimately winning numerous awards for creative excellence including DA&D, One Show, Clio, and Cannes. 

 

At both companies, my teams focused on brand building, omnichannel campaigns, deeply integrated digital, direct/CRM, programmatic, social activations, content, and influencer programs as well as developing work for the Experience, Activation/Sponsorship groups across Music, Sports, Entertainment, Travel, and Gaming pillars. My in-house tenure enables my successful collaboration with cross-functional teams within large, matrixed organizations.

 

I’m a passionate cultural anthropologist focused on innovation. I am deeply strategic, leveraging meaningful insights and cultural relevancy to inform and inspire creative solutions that resonate and connect. I’ve led large creative teams and enjoy fostering dynamic, effective, and positive environments.